Beauty Heats Up at Cosmoprof North America 

This year’s event promises to spike previous records with more visitors, more products and more international presence.

Those traveling to Las Vegas, Nevada, to attend the annual Cosmoprof beauty show in July won’t be disappointed. According to Daniela Ciocan, marketing director of Cosmoprof North America (CPNA), “They can expect to see a greater number of innovative products, more international presence via country pavilion presentations, a new section dedicated to emerging brands and an enhanced show floor.”
  
Ciocan says show organizers are anticipating a visitor increase of about 20-30%.
  
Now in its sixth year, the business-to-business beauty event will be held July 13-15 at the Mandalay Bay Convention Center. This all-encompassing beauty trade show is organized by product categories that cover the entire spectrum of the beauty industry. Segments are divided into the following pavilions: Cosmetics and Personal Care Packaging, Contract Manufacturing & Private Label, Spa & Wellness, and Professional Hair, Nails & Tools. Country Pavilions provide a global perspective on emerging trends.

Packaging Components

Pavilion B, which houses Cosmetics and Personal Care Packaging, highlights everything that goes into the making of an end product—from raw materials to product development, packaging to private label. Ciocan says there will be over 50 exhibitors in the packaging pavilion out of a total of more than 700 domestic and international exhibitors at the three-day show, and that there will be an emphasis on the industry’s hot topic of sustainability. “Going Green,” an educational conference scheduled for Sunday, July 13,will feature industry experts from leading brands with advice on
green packaging and how  to select genuine sustainable packaging. 

Discover Beauty

Last year’s inaugural Discover Beauty program was immensely popular, says Ciocan, which led show organizers to double the assigned space and broaden the profile to include retail and spa sectors. Discover Beauty was designed to assist newly emerging brands in finding the proper market, while spotlighting the newest trends for retail buyers—and now spa buyers, she says. This year’s list of registered buyers includes representatives from Henri Bendel, Bergdorf Goodman, C.O. Bigelow, Federated, Fred Segal and Sephora.
  
“Discover Beauty—Spa exhibitors,” says Ciocan, “will enjoy the opportunity to meet with spa buyers interested in finding new resources not yet available in the marketplace.
  
 “We also anticipate a stronger international buyer program,” says Ciocan, “and through close cooperation with the US Department of Commerce, many qualified buyers will be able to come to the US to purchase US-made products.”

An Invitation and a Thank You 

Ciocan is excited about this year’s show and says: “As a show organizer, I would like to extend an invitation to all who have stopped attending the event for one reason or another. It is also important to acknowledge regular show participants who believe in the event and continue to support us. This year we will celebrate our sixth year and believe it will be our best ever!”

More info: www.cosmoprofnorthamerica.com